Consumers today are looking for that extraordinary experiences to forget about the everyday life and try out something new. Scents have the ability to create such experiences, and offer clients something unforgettable. As smell can reach us in ways that circumvent sight and sound but captivate imagination, unearthing hidden worlds.
Olfactory marketing is the act of charming the consumer through the delicate presentation of a sensory element into the atmosphere, more specifically targeting their sense of smell. Using the power of scent to engage the customers’ olfactory senses, evokes a favourable subliminal reaction which helps reinforce a positive brand image.
Scent Marketing is more than just diffusing a pleasant odour in a space. It is the combination of science and the art, a means of communication that has the power to touch your clients’ emotions without words.