Patient Centricity - Gentium Healthcare

Patient Centricity

Today’s product marketplace is hugely customer-centric, with most businesses already competing largely on the basis of the customer experience. The healthcare industry cannot stand on the side and ignore this reality. Patients are just like customers in the product market. As Druckenmiller(2016) observes in the Ask Eva Blog, itis no longer optional for healthcare providers to provide patients with exceptional service. Already, engaging patients in pharma is transforming the industry in significant ways(Gosling 2016).

The patient is the end user in the pharmaceutical marketplace. Notably, engaging patents is a major way for pharmaceutical companies to gain patient insight that they can use to deliver better products and services then. This could lead to increased adherence to medication and better usage of these products overall. The industry ends up becoming more profitable while everyone else enjoys the benefit of better care and improved treatment outcomes (Gosling 2016).

Though there are companies that remain reticent to commit fully to the transformation, a lot of others have registered enormous success in pharma by embracing patient centricity in the development of medicines. The sooner the companies accept the importance of the patient factor in boosting the success of the pharmaceutical process the better. The industry simply can no longer skip patient engagement.

References

Druckenmiller, G. 2016, May 5. What Is the Patient Engagement Journey and Why Is It Important?Ask Eva Blog

Gosling, H., 2016. Patient-centricity: Ghost in the machine. PharmaTimes magazine.

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Patient Engagement In Healthcare - Gentium Healthcare

Patient Engagement In Healthcare

Patient centricity is becoming the norm in the pharmaceutical industry as more and more companies continue to realize and act upon the value of patient engagement in healthcare. Being the final consumers of healthcare services, it’s extremely important to engage with patients in developing healthcare services and products to understand patient needs(Gosling 2016) better. Evidence suggests that health systems have historically failed to live up to various patient expectations as hospitals instead remained primarily focused on ways to reduce costs and improve their bottom-line instead of seeking to be patient-centric in approach.

Thankfully many pharmaceutical companies and hospitals are waking up to the need to prioritize patient engagement due to its many benefits. They can create a more personalized patient journey or launch multi-channel campaigns to target specific patient demographics and be able to cater for specific risks or conditions more accurately(Druckenmiller 2016).

Some of the current patient engagement mechanisms include call center services, email, mobile channels, patient awareness via online resources enabling patients to carry out self-assessment of various symptoms and conditions; physician’s office or medical facility consultations; just to name a few. This transformation is already creating gainful changes such as Ongoing Care, or more specifically: Proactive Health. This involves ongoing care management between patient visits, with the consequence of fostering physician-patient engagement and enabling patients to better manage their own care(Agoulnik 2016). 

References

Agoulnik, I., 2016. Patient-Centric Healthcare of the Future from the Prospective of Biomedical Research and Technology. Journal of Analytical & Pharmaceutical Research.

Druckenmiller, G. 2016, May 5. What Is the Patient Engagement Journey and Why Is It Important?Ask Eva Blog

Gosling, H., 2016. Patient-centricity: Ghost in the machine. PharmaTimes magazine.

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Patient Network Programs - Gentium Healthcare

Patient Network Programs

Chronic conditions like cancer, heart disease, kidney disease and asthma remain serious causes of mortality and diminished quality of life worldwide. Healthcare providers have developed a wide range of clinical interventions and preventive measures that target the risk populations and patients suffering from such ailments. Some of the prevailing measures include preventive drug therapy, early diagnosis, and treatment while emphasizing comprehensive risk management and lifestyle changes(Heijmans et al. 2014).

According to Jenerette& Mayer (2016), care for cancer and other life-threatening conditions continues to evolve with increasing understanding of the etiology of these diseases, development, and refinement of treatments and delivery models. Still, as Bloomrosen& Sennett (2015) point out, there is an ongoing demand for even more effective strategies to achieve higher-quality, more efficient and accessible healthcare worldwide.

In this respect, there is a need for changes in healthcare systems to embrace care coordination and collaboration among healthcare teams(Bloomrosen& Sennett 2015). It’s also crucial to have an understanding of the dynamic relationship -, particularly communication relationship – between the patient and the healthcare providers as a way to achieve a patient-centric setup. All such setups, as studies have found, are grounded on patient networks. The need to support patient network programs could therefore not be overemphasized.

References

Bloomrosen, M. and Sennett, C., 2015. Patient engagement: challenges and opportunities for physicians. Annals of Allergy, Asthma & Immunology115(6), pp.459-462.

Heijmans, N., van Lieshout, J. and Wensing, M., 2014. Social networks of health care providers and patients in cardiovascular risk management: a study protocol. BMC health services research14(1), p.265.

Jenerette, C.M., and Mayer, D.K., 2016, May. Patient-provider communication: the rise of patient engagement. In Seminars in oncology nursing (Vol. 32, No. 2, pp. 134-143). WB Saunders.

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Why Patient Assistance Programs? - Gentium Healthcare

Why Patient Assistance Programs?

Despite the debate surrounding patient support programs (PSPs), pharmaceutical companies are increasingly leaning towards these programs to help patients (and healthcare professionals)manage diseases more desirably by enhancing access to the otherwise more expensive prescription treatments.

Patient assistance programs may include medicine compliance plans, financial support to patients, and access to healthcare professionals via online chat centers, phone, or other suitable means. The programs, which often include counseling and medication management advice, have the desired potential to improve care in cases of chronic diseases that require complex therapies (Ganguli et al. 2016).

Studies have revealed that patient support programs also foster patient confidence and compliance with treatment (Khurana et al. 2017). Since lack of adherence to treatment is one of the major challenges limiting the effectiveness of most treatments available for life-threatening chronic diseases, PSPs become very important as a tool to encourage adherence.

As Khurana et al. (2017) observes, patients, require assistance and persistent inspiration to be able to adhere to various treatment plans especially in cases of chronic disease. Implementing patient support programs is therefore not just a way to reduce healthcare costs in the form of copayments, deductibles, and coinsurance; rather, it is also one of the more reliable methods for increasing access to treatment and improving the quality of life overall.

References

Ganguli, A., Clewell, J., and Shillington, A.C., 2016. The impact of patient support programs on adherence, clinical, humanistic, and economic patient outcomes: a targeted systematic review. Patient preference and adherence10, p.711.

Khurana, A., Rastogi, R. and Gamperl, H.J., 2017. Patient Support Program in Pharmacovigilance: Foster Patient Confidence and Compliance. World Academy of Science, Engineering, and Technology, International Journal of Medical, Health, Biomedical, Bioengineering and Pharmaceutical Engineering11(4), pp.142-145.

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