Care Pathway Management - Gentium Healthcare

Care Pathway Management

The process followed in the treatment of a particular disease significantly determines patient outcomes. The process depends on the nature of the condition or specific needs of the patient. It is important to optimize this process, otherwise referred to as a care pathway, by improving the quality and efficiency existing in healthcare, cooperation between healthcare professionals, and eventually patient satisfaction. According toAgarana& Olokunde (2015), care pathways help health professionals to identify the right steps to take during treatment, largely because healthcare needs are unique to each patient.

Optimizing the care pathway often comes with the challenge of unclear cost-effectiveness even as new technologies offer the promise of improved outcomes.De Vries et al. (2007) also identify co-morbidity, cognitive impairments, poly-pharmacy, emotional problems, sensory impairment, functional limitations, and lack of social support as some of the problems that medical and nursing staff in oncology for older cancer patients face in their care pathway management process.

Although there is no one-size-fits-all solution for the challenges facing clinicians in optimizing the care pathway today, Brufsky& Lokay (2013) found in a study that clinical pathways program rooted in patient-specific web-based decision support tool can help reduce unnecessary variability and drive adherence to evidence-based medicine eventually decreasing the growth in cancer care costs.


Agarana, M.C., and Olokunde, T.O., 2015. Optimization of Healthcare Pathways in Covenant University Health Centre Using Linear Programming Model. Far East Journal of Applied Mathematics91(3), p.215.

Brufsky, A. and Lokay, K., 2013. How to develop and deliver pathway-based care. Hematology/Oncology Clinics27(4), pp.843-850.

De Vries, M., van Weert, J.C., Jansen, J., Lemmens, V.E. and Maas, H.A., 2007. Step by step development of clinical care pathways for older cancer patients: Necessary or desirable?. European journal of cancer43(15), pp.2170-2178.

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Digital Healthcare Solutions - Gentium Healthcare

Digital Healthcare Solutions

Healthcare innovation has been touted as the ultimate means to facilitate the participation of patients in the care delivery process. Recently, these innovations have leaned towards exploring digital health as a major way to enhance user participation in the process of delivering health care. As Iyawa et al. (2016) point out, digital health provides a platform that is replete with digital technologies that patients can rely on to facilitate their participation in healthcare delivery.

There are various innovative approaches that research has identified, which could help improve current health models. With mobile internet usage has surpassed PC, the mobile platform is just the place where innovators should concentrate their efforts and create more digital solutions that are accessible on smartphones and other mobile devices. Alqahtani& Atkins(2017) argue that people are more familiar with the apps and tools they frequently use. The smartphone has popular usage and creating mobile-only digital healthcare solutions can be an effective way to encourage the use of outpatient services.

It is important therefore to develop digital platforms including social media for patients and Healthcare Professionals, that are tailored according to various client needs. This is the best way to use digital mobile informatics technologies to improve patient outcomes.


Alqahtani, M.M. and Atkins, A.S., 2017. Consumerization of Outpatient Informatics with Mobile Health Framework: A Case Study. Procedia Computer Science110, pp.222-229.

Iyawa, G.E., Herselman, M. and Botha, A., 2016. Digital health innovation ecosystems: From a systematic literature review to the conceptual framework. Procedia Computer Science100, pp.244-252.

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Healthcare Environmental Safety - Gentium Healthcare

Healthcare Environmental Safety

Though hospitals and healthcare facilities are set aside to provide therapeutic care and as such are supposed to be safe, such environments include certain and potential dangers. In his “Hospital Risk Assessment” publication of 2011, writer Bill Moran identifies hazardous chemicals, radioactive material, chemotherapeutic drugs and infectious matter as some of the potential hazards that threaten safety in the hospital environment. He further explains this to be the reason why United States’ Occupational Safety and Health Administration enforces rules to ensure protection against people’s exposure to such hazards(Moran 2011).

Research shows that healthcare environmental safety applies to not just the patients and hospital staff alone. Rather, the safety measures help protect the public too from physical and any other harm on a day-to-day basis as well as in the event of unusual occurrences. Moran (2011) identifies bioterrorism attacks, natural viral epidemics and accidents as some of the infrequent incidents that have serious impacts on healthcare environmental safety upon their occurrence. Any of these circumstances could result in overcrowding of the healthcare environment, panic or spread of disease.

Environmental safety measures are therefore crucial and should take a proactive approach – always prepared to take care of both unprecedented and day-to-day circumstances(Lundstrom et al. 2002). This is best achieved by implementing a system that provides the safest and best quality of care to the patients. A safe healthcare facility operates in compliance with both local and global standards of safety.


Lundstrom, T., Pugliese, G., Bartley, J., Cox, J., and Guither, C., 2002. Organizational and environmental factors that affect worker health and safety and patient outcomes. American journal of infection control30(2), pp.93-106. Moran, B., 2011. Hospital Risk Assessment: Environmental Health and Safety Compliance, and Physical Security Standards. Risk Assessment and Management. Available at:

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Patient Engagement In Healthcare - Gentium Healthcare

Patient Engagement In Healthcare

Patient centricity is becoming the norm in the pharmaceutical industry as more and more companies continue to realize and act upon the value of patient engagement in healthcare. Being the final consumers of healthcare services, it’s extremely important to engage with patients in developing healthcare services and products to understand patient needs(Gosling 2016) better. Evidence suggests that health systems have historically failed to live up to various patient expectations as hospitals instead remained primarily focused on ways to reduce costs and improve their bottom-line instead of seeking to be patient-centric in approach.

Thankfully many pharmaceutical companies and hospitals are waking up to the need to prioritize patient engagement due to its many benefits. They can create a more personalized patient journey or launch multi-channel campaigns to target specific patient demographics and be able to cater for specific risks or conditions more accurately(Druckenmiller 2016).

Some of the current patient engagement mechanisms include call center services, email, mobile channels, patient awareness via online resources enabling patients to carry out self-assessment of various symptoms and conditions; physician’s office or medical facility consultations; just to name a few. This transformation is already creating gainful changes such as Ongoing Care, or more specifically: Proactive Health. This involves ongoing care management between patient visits, with the consequence of fostering physician-patient engagement and enabling patients to better manage their own care(Agoulnik 2016). 


Agoulnik, I., 2016. Patient-Centric Healthcare of the Future from the Prospective of Biomedical Research and Technology. Journal of Analytical & Pharmaceutical Research.

Druckenmiller, G. 2016, May 5. What Is the Patient Engagement Journey and Why Is It Important?Ask Eva Blog

Gosling, H., 2016. Patient-centricity: Ghost in the machine. PharmaTimes magazine.

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