Patient centricity is becoming the norm in the pharmaceutical industry as more and more companies continue to realize and act upon the value of patient engagement in healthcare. Being the final consumers of healthcare services, it’s extremely important to engage with patients in developing healthcare services and products to understand patient needs(Gosling 2016) better. Evidence suggests that health systems have historically failed to live up to various patient expectations as hospitals instead remained primarily focused on ways to reduce costs and improve their bottom-line instead of seeking to be patient-centric in approach.
Thankfully many pharmaceutical companies and hospitals are waking up to the need to prioritize patient engagement due to its many benefits. They can create a more personalized patient journey or launch multi-channel campaigns to target specific patient demographics and be able to cater for specific risks or conditions more accurately(Druckenmiller 2016).
Some of the current patient engagement mechanisms include call center services, email, mobile channels, patient awareness via online resources enabling patients to carry out self-assessment of various symptoms and conditions; physician’s office or medical facility consultations; just to name a few. This transformation is already creating gainful changes such as Ongoing Care, or more specifically: Proactive Health. This involves ongoing care management between patient visits, with the consequence of fostering physician-patient engagement and enabling patients to better manage their own care(Agoulnik 2016).
Agoulnik, I., 2016. Patient-Centric Healthcare of the Future from the Prospective of Biomedical Research and Technology. Journal of Analytical & Pharmaceutical Research.
Druckenmiller, G. 2016, May 5. What Is the Patient Engagement Journey and Why Is It Important?Ask Eva Blog
Gosling, H., 2016. Patient-centricity: Ghost in the machine. PharmaTimes magazine.