Patient Engagement In Healthcare - Gentium Healthcare

Patient Engagement In Healthcare

Patient centricity is becoming the norm in the pharmaceutical industry as more and more companies continue to realize and act upon the value of patient engagement in healthcare. Being the final consumers of healthcare services, it’s extremely important to engage with patients in developing healthcare services and products to understand patient needs(Gosling 2016) better. Evidence suggests that health systems have historically failed to live up to various patient expectations as hospitals instead remained primarily focused on ways to reduce costs and improve their bottom-line instead of seeking to be patient-centric in approach.

Thankfully many pharmaceutical companies and hospitals are waking up to the need to prioritize patient engagement due to its many benefits. They can create a more personalized patient journey or launch multi-channel campaigns to target specific patient demographics and be able to cater for specific risks or conditions more accurately(Druckenmiller 2016).

Some of the current patient engagement mechanisms include call center services, email, mobile channels, patient awareness via online resources enabling patients to carry out self-assessment of various symptoms and conditions; physician’s office or medical facility consultations; just to name a few. This transformation is already creating gainful changes such as Ongoing Care, or more specifically: Proactive Health. This involves ongoing care management between patient visits, with the consequence of fostering physician-patient engagement and enabling patients to better manage their own care(Agoulnik 2016). 


Agoulnik, I., 2016. Patient-Centric Healthcare of the Future from the Prospective of Biomedical Research and Technology. Journal of Analytical & Pharmaceutical Research.

Druckenmiller, G. 2016, May 5. What Is the Patient Engagement Journey and Why Is It Important?Ask Eva Blog

Gosling, H., 2016. Patient-centricity: Ghost in the machine. PharmaTimes magazine.

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Patient Network Programs - Gentium Healthcare

Patient Network Programs

Chronic conditions like cancer, heart disease, kidney disease and asthma remain serious causes of mortality and diminished quality of life worldwide. Healthcare providers have developed a wide range of clinical interventions and preventive measures that target the risk populations and patients suffering from such ailments. Some of the prevailing measures include preventive drug therapy, early diagnosis, and treatment while emphasizing comprehensive risk management and lifestyle changes(Heijmans et al. 2014).

According to Jenerette& Mayer (2016), care for cancer and other life-threatening conditions continues to evolve with increasing understanding of the etiology of these diseases, development, and refinement of treatments and delivery models. Still, as Bloomrosen& Sennett (2015) point out, there is an ongoing demand for even more effective strategies to achieve higher-quality, more efficient and accessible healthcare worldwide.

In this respect, there is a need for changes in healthcare systems to embrace care coordination and collaboration among healthcare teams(Bloomrosen& Sennett 2015). It’s also crucial to have an understanding of the dynamic relationship -, particularly communication relationship – between the patient and the healthcare providers as a way to achieve a patient-centric setup. All such setups, as studies have found, are grounded on patient networks. The need to support patient network programs could therefore not be overemphasized.


Bloomrosen, M. and Sennett, C., 2015. Patient engagement: challenges and opportunities for physicians. Annals of Allergy, Asthma & Immunology115(6), pp.459-462.

Heijmans, N., van Lieshout, J. and Wensing, M., 2014. Social networks of health care providers and patients in cardiovascular risk management: a study protocol. BMC health services research14(1), p.265.

Jenerette, C.M., and Mayer, D.K., 2016, May. Patient-provider communication: the rise of patient engagement. In Seminars in oncology nursing (Vol. 32, No. 2, pp. 134-143). WB Saunders.

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Payer Support Services - Gentium Healthcare

Payer Support Services

Scientific advances and changes in the regulatory environment continue to create more treatment options such as for cancers, whose costs in some cases are high. This means that among other things, there is increased funding pressure on the part of the patients who need and seek these treatments. Health systems that provide payer support services are therefore crucial in overcoming the challenge of therapy unaffordability and enhancing access to much-needed treatment.

Leopold et al. (2017) point out the need to provide affordable care and access to effective pharmaceutical innovations, equally noting that this is a global challenge. As a way out, Leopold et al. (2017) suggest the need for dialogueabout the financial boundaries of covering pharmaceuticals. This entails implementing structured communications with all stakeholders about setting priorities and financial limitsin health care.

It’s crucial to involve key stakeholders such as patients and the roader public for these innovations to succeed (Arora et al. 2008). Notably, involving stakeholders tends to result in successful program design, early buy-in, and achievement of lasting support for the program (Arora et al. 2008). Working with payers to enhance patients’ outcomes through custom-made reimbursement solutions that ensure fast and sustainable access to their treatment is, therefore, the best approach in so far as payer support services are concerned.


Arora, R., Boehm, J., Chimento, L., Moldawer, L. and Tsien, C., 2008. Designing and Implementing Medicaid Disease and Care Management Programs: A User’s Guide. AHRQ Publication, (07), p.08.

Leopold, C., Morgan, S.G. and Wagner, A.K., 2017. A rapidly changing global medicines environment: How adaptable are funding decision-making systems?. Health Policy121(6), pp.637-643.

Tuckson, R.V., 2013. A role for payers: remarks on the use of data and analytics in support of preventive care. American journal of preventive medicine44(1), pp.S27-S29.

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Side Effects Management - Gentium Healthcare

Side Effects Management

Advancements in technology have availed an enormous range of treatment regimens for both diagnostic and clinical care. Still, some of these treatments come with mild to severe side effects that can make treatment management a major challenge for patients and healthcare providers. As WebMD’s Amanda MacMillan observes, prescription drugs can cause nausea, constipation, diarrhea, or other stomach problems since they pass through the digestive system.

Most side effects go unnoticed as they are mild. However, severe side effects can lead to both direct and indirect costs, in addition to impacting the health of the patient. Discontinuation of medication because of the severity of side effects, for instance, may often mean that a patient has to resort to a different treatment plan altogether – at additional costs. 

Fortunately, there are ways through which patients can manage side effects and experience better therapy experience. Healthcare providers play a key role in ensuring proper side effects management and treatment decision making or decision regarding discontinuation of a given treatment regimen in the event of severe side effects.

One way to help patients to manage treatment side effects is to provide them with information on how to do it and the means to report side effects. Any of these efforts must be in compliance with local regulations for collecting and reporting adverse events, loss/lack of efficacy, and product quality complaints.


Waters, E.A., Pachur, T. and Colditz, G.A., 2017. Side effect perceptions and their impact on treatment decisions in women. Medical Decision Making37(3), pp.193-203.

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Treatment Management - Gentium Healthcare

Treatment Management

Today there are nearly unlimited treatment options and therapy tools for various diseases. This kind of development means that there is a huge spectrum of modalities for diagnostic and clinical procedures, which provides a new outlook and opportunities on successful treatment for various patients.

Nonetheless, Alkhatlan Haya and colleagues argue in their Alexandria Journal of Medicine (2017) that it remains a major challenge to decide on the optimum treatment strategy for any patient, largely because all prognostic forecasts are based on statistics that are sometimes challenging to interpret. Also, physicians increasingly rely on information they receive from patients to determine the course of treatment.

Dhawale et al. (2017) identify web-based data banks and literature searches among other sources as some of the resources that patients use to obtain the information they present to their physicians when seeking treatment. Against this backdrop, it is necessary to increase access to health information in the general population so that patients and physicians alike can have better access to information for better treatment outcomes.

Studies suggest that focus should be put on the internet as an information platform. Availing care information on the internet can be an efficient way to close the gap in health literacy and increase the use of health information technology, eventually boosting patient self-management.


Alkhatlan, H.M., Rahman, K.F. and Aljazzaf, B.H., 2017. Factors affecting seeking health-related information through the internet among patients in Kuwait. Alexandria Journal of Medicine.

Dhawale, T., Steuten, L.M. and Deeg, H.J., 2017. The uncertainty of Physicians and Patients in Medical Decision Making.

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Why Patient Assistance Programs? - Gentium Healthcare

Why Patient Assistance Programs?

Despite the debate surrounding patient support programs (PSPs), pharmaceutical companies are increasingly leaning towards these programs to help patients (and healthcare professionals)manage diseases more desirably by enhancing access to the otherwise more expensive prescription treatments.

Patient assistance programs may include medicine compliance plans, financial support to patients, and access to healthcare professionals via online chat centers, phone, or other suitable means. The programs, which often include counseling and medication management advice, have the desired potential to improve care in cases of chronic diseases that require complex therapies (Ganguli et al. 2016).

Studies have revealed that patient support programs also foster patient confidence and compliance with treatment (Khurana et al. 2017). Since lack of adherence to treatment is one of the major challenges limiting the effectiveness of most treatments available for life-threatening chronic diseases, PSPs become very important as a tool to encourage adherence.

As Khurana et al. (2017) observes, patients, require assistance and persistent inspiration to be able to adhere to various treatment plans especially in cases of chronic disease. Implementing patient support programs is therefore not just a way to reduce healthcare costs in the form of copayments, deductibles, and coinsurance; rather, it is also one of the more reliable methods for increasing access to treatment and improving the quality of life overall.


Ganguli, A., Clewell, J., and Shillington, A.C., 2016. The impact of patient support programs on adherence, clinical, humanistic, and economic patient outcomes: a targeted systematic review. Patient preference and adherence10, p.711.

Khurana, A., Rastogi, R. and Gamperl, H.J., 2017. Patient Support Program in Pharmacovigilance: Foster Patient Confidence and Compliance. World Academy of Science, Engineering, and Technology, International Journal of Medical, Health, Biomedical, Bioengineering and Pharmaceutical Engineering11(4), pp.142-145.

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